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Stadium Tech Report

September 22nd, 2026

fan engagement

Editorial

What is a frictionless fan worth?

A new J.D. Power study of airport passengers offers stadium operators a useful way to think about the economic value of reducing friction inside a venue. The 2026 North America Airport Satisfaction Study, released Sept. 16, surveyed 24,710 passengers and found that travelers who rated their airport experience as perfect spent an average of $47.60 in the terminal, $20.22 more...

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Editorial

From features to frictionless: how stadium CIOs can turn new tech into real fan engagement

Driving fan engagement with new stadium technology sounds easy on paper. Deploy better Wi-Fi, roll out mobile apps, layer in AI, and watch the experience transform. In reality, driving fan engagement is far messier. The sports industry has no shortage of innovation, yet adoption remains a struggle. The gap between deploying technology and getting fans to actually use it remains...

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Feature

Digital menu boards – the next frontier of screen ROI

In venues where every square foot is asked to earn its keep, one underperforming asset is hiding in plain sight. Digital menu boards touch nearly every paying fan, exist by the hundreds, and sit at the seam between operations and merchandising. When they work, they shave seconds off lines, nudge orders toward higher-margin items, and open fresh inventory for sponsors....

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Feature

Sorama’s ‘acoustic cameras’ offer sound as a medium for fan engagement

Rick Scholte is an audio alchemist, turning sound waves into images and heat maps with his company’s “acoustic cameras” that can zero in on a small group of fans or render an entire seating bowl in multi-colored decibel levels. Scholte is also founder and CEO of Sorama, which builds and sells these acoustic cameras. While the units have obvious use...

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